Including calls to action

The first priority for you is to make sure your newsletter is interesting enough to get people to open it. Much of that is based on keeping them relevant and full of good content. Once you have your newsletter designed, full of content, and ready to send out, you have to make sure that you have a catchy or inviting subject line. It may sound like a gimmick, but "our main newsletter" is not nearly as appealing of a subject line as "have you seen what's new "around our office this month?" The first action you are always hoping for with your newsletter is that it gets opened by as many subscribers as possible.

Whatever newsletter solution you choose will track your open rate. So keep an eye on that with the hopes that you'll see it stay constant or even improve over time. Once you have someone opening up and reading your newsletter, you want to make sure that you have strong calls to action within the email. Think of these as clicks that you want your reader to take. Standard calls to action would include clicking through to read a blog post on your site, filling out a form to enter them into your sales funnel, or clicking through and buying a product. The key is that you need to tell your readers exactly what you'd like them to do.

Simply putting a link and hoping they click on it rarely works. Consider using buttons, images, or different sized text to call attention to anything you'd like them to click on. Buy now, register today, or click here to download are all clear calls to action. Again, any newsletter solution you choose will show you what your click through rate is for each newsletter, and most will let you see exactly which links and calls to actions were clicked on and by who. Pay attention to these over time so that you can see what is working and what isn't performing as well as you'd like.

A newsletter without a call to action is a waste of a newsletter. To be successful, you have to always be thinking how do I get them to open my email, and then what do I want them to do next?